Cross hillock fashion glasses base: borrow ships out to build own brand

Guide language: shenzhen cross hillock has become the world's famous high-end glasses brand production base, annual production of more than 100 million, total output of about 13 billion yuan, 95% products exported to more than 120 countries and regions of the world. In order to further improve cross hillock glasses in the position in the whole international glasses chain enterprises, establishing the glasses industry as one of pillar industries of longgang district, cross bar streets currently multi-pronged, took several measures to boost the industrial upgrading.

after more than 20 years development, shenzhen has become the world famous high-end glasses brand of horizontal production base, annual production of more than 100 million vice, gross output value of about 13 billion yuan, products 95% exported to more than 120 countries and regions of the world; Longgang district has glasses production and supporting more than 400 production enterprises, only more than 300 cross hillock have glasses production and marketing enterprises, employees nearly 100000 people. At present several big famous brand in the world, such as ray-ban, longines, gucci, chanel, OKTI, DNG, depending on the road, Zeiss brand clients, etc. , as well as Italy, France, Germany and so on several big famous glasses are entrusted cross hillock glasses enterprise generation process.

if enterprises only focus on OEM, shenzhen glasses industry processing accounts for only around 10%, profit contribution to profits on a pair of glasses in less than 10 yuan, however, these glasses can sell for thousands of dollars in the market and even thousands of yuan, sales gross profit margin can reach above 500%. Cross hillock glasses industry has come to have to face the transformation and upgrading of the critical juncture, dominated by the local government and industry association, a series of industrial upgrading measures so busy.

in order to further improve cross hillock glasses in the position in the whole international glasses chain enterprises, establishing the glasses industry as one of pillar industries of longgang district, cross bar streets to the multi-pronged, took several measures to boost industrial upgrading: on the one hand, will strive to build industry cluster base, scale, intensive glasses to attract, nurture and integration of a number of advanced technology, management good glasses leading enterprises, to support a large number of private glasses enterprise development, at the same time, encourage enterprises to increase investment in research and development and the brand, all kinds of accessories materials market, develop the glasses will cross post from a purely glasses production and processing base into a set research and development, production, sales as one of the glasses industry center; Will speed up the Apollo glasses, on the other hand, characteristic industrial park planning and construction, is committed to the glasses industry from ordering easy generation processing mode to with independent brands and independent design, marketing, exhibition, distribution logistics chain.

glasses industry is a traditional industry, but with the development of science and technology, people living standard rise, the functional sex of the glasses continuously extends, the design feels strengthen constantly, has become indispensable to a lot of fashion people take their goods, and apparel industry is also. At present, domestic and international numerous well-known brands have their own glasses products, including gucci, chanel, many international brands are glasses enterprise OEM entrust cross hillock.

the 12th July 8 ~ 10, held in shenzhen fair, & # 8220; Cross hillock fashion glasses base & # 8221; The appearance will become a major highlight of this exhibition. Cross post to the relevant person in charge of neighborhood office, said the event, is the hope with the help of horizontal linkages between the industry, by boat out to sea, linked with the apparel industry, promote cross hillock glasses industry transformation and upgrading. It is understood that the text of the 20 SEC glasses enterprise in shenzhen, will launch a series of functional and design a product concurrently, and clothing brands to achieve seamless docking. “ Cross hillock glasses base & # 8221; Overall appearance, will also bring the SEC uniform heat glasses fashion storm.

epilogue: glasses industry is a traditional industry, but with the development of science and technology, people living standard rise, the functional sex of the glasses continuously extends, the design feels strengthen constantly, has become indispensable to a lot of fashion people take their goods, and apparel industry is also. At present, domestic and international numerous well-known brands have their own glasses products, including gucci, chanel, many international brands are glasses enterprise OEM entrust cross hillock.

the article title: cross hillock fashion glasses base: borrow ships out to build own brand

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